Online Market Research – 5 FREE Tools You Must Have!

Online Marketing Research is an important aspect, if you are either into affiliate marketing or creating a product of your own.

Why online marketing research is so important? Let’s get this straight. You might have heard about Pareto’s 80-20 rule. Still, having a glance won’t harm. The rule states that, “80% of your sales come from 20% of your clients”. So, it is important to know who are your clients & what do they want. Unless you are a magician or a mind-reader, you won’t have those details in your pocket. This is exactly where online marketing research gets into the picture.

Alright, now how to conduct an online marketing research? World of Web is a lot different from your Real World. You can’t just pick a random product and start working on it. Firstly, you need to find your expertise, and with the help of online marketing research you have to trace out what people want & start working on the product or choose the product to promote. If you are going to create your own product, then it is important to have a dedicate website for selling the same. Whereas, if you are planning to be an affiliate for someone’s product you can promote with or without a website.

In either case, you need to find your targeted keywords, competitors and a lot more. But, how to grab those details? Honestly, grabbing those information manually is a real pain. Besides, why go for manual when there are tools to help you out?

5 FREE Online Marketing Research Tools For You

1. Free Keyword Research Tool – Keywords research is probably the starting point for any online marketing activity. Choosing keywords are most important to attract a visitor, and to turn him out as your Online Marketing Researchbuyer/customer. How does it feel when you’re getting the most trusted & most popular Keyword tool for free? Make use of Google Adwords Keyword Research tool which is 100% FREE-to-use.

2. Free Competition Research Tool – After you sort out the list of keywords you are going to target, you need to find out the competition out there for each of the keywords in your list. To know the number of websites that have content targeting the keyword you chose, just type your keyword in double quotes in Google. Syntax: “Keyword” Eg: “Affiliate Marketing” The result is the number of websites you are going to compete with. Do not worry about the big numbers. Not all of them out there are as serious as you are. But again, if you are looking to see positive results in a few weeks, do not try to rank for the keywords that have results in 6 or more digits.

3. Free Keyword Density Tool – Now, you are building your websites targetting to be on First page on Major Search engines, you have to optimize your website for something called keyword density. In simple words, this is the percentage of keywords on a specific page on your website. To measure the keyword density of any page for FREE, use KeywordDensity.com.

4. Free Web Rankings Tool – You have developed a website with your own content, that is sitting on the WWW for a while now. It is important to know your webpages are ranking for your targetted keywords or search terms. Just install this FREE tool called “SEO BOOK”, and it will take care of the rest.

5. Free Traffic Rank Tool – You may want to know your Website’s rank in terms of traffic. Check ALEXA.com and this site will tell you the rank of a particular website you enter, based on its traffic. This is handy when you are checking your competitor’s Traffic rankings.

The above listed FREE Tools must be a great help for your online marketing research. Good Luck!

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